40 new jobs at Blue Panorama airline

Blue Panorama

Blue Panorama

New staff includes flight attendants who speak English and Chinese

Flights from Marconi will be inaugurated on June 15th

Forty full-time new jobs have been created by Blue Panorama, which makes this the first tangible economic consequence for the new route between Bologna and China officially starting on June 15th.

The Italian company will use one of its Boeing 767-300 – a 267 seater – to fly from five Chinese destinations: Hangzhou (six million inhabitants and 140 kilometres from Shanghai), Shenyang (financial centre with 8 million inhabitants), Taiyuan, to the north, and finally Xi’an, the Chinese Silicon Valley and home to the famous Terracotta Army. The planned summer flights are considered as a way to bring more Chinese tourists to Bologna, which is also due to an agreement with the Chinese tour operator Phoenix Travel Worldwide. Phoenix will use these flights as its charter, linking holiday packages with travel offers to Italy. Management at Marconi had to undergo a long and complicated process to get the Chinese certification issue last year but are said to be very happy now that the way ahead is open for real business now.

The commercial agreements were finalized, in any case, but the Roman company lacked the staff numbers in Bologna who could speak Chinese. For this reason they turned to Adecco and entrusted them to find forty flight attendants in Bologna regardless of experience. It was only important that candidates could speak, write and understand Chinese as well as English rather easier said than done, as it seems. Courses for those who succeeded in the selection process to receive their flight attendant certification and ability to communicate in Chinese are already underway.

In any case, Blue Panorama’s ambitions for Bologna do not end there. In addition to flights to China, the airline will start with two new summer flights to Corfu from 24 June-16 September and Samos 18 August-5 September. A second Boeing 737 has been ordered into service for these additional flights.


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